Webcasting
Overview
As an industry leading webcast provider and one of the fastest growing companies in Canada, The Streaming Network and eMotion Picture Studios’ technology and experience have the potential to benefit any business. Their expertise allows for professional and efficient video shooting, editing and production to be done in a cost effective way.
With over a decade of experience in dynamic virtual events, eMotion Picture Studios delivers quality results in video production, working hard to perfectly execute the clients’ vision. It is eMotion's video compression, not method of delivery, that makes the biggest difference. Emotion has offices located in Ottawa, Toronto and Burlington.
What is Webcasting?
Webcasting and virtual events are quickly becoming a large component of any integrated communications strategy. Already a staple of Investor Relations practices, marketing and communications professionals consistently rank webcasting as one of their favourite emerging communications tools. By taking advantage of rich media and the power of the Internet, webcasting is allowing businesses to communicate with large audiences across any geographic region in an easy and cost effective manner.
Webcast Uses
- Investor Relations - earnings calls, annual general meetings
- Public Relations
- Marketing seminars, product launches
- Sales channel engagement and training
- Internal communications, virtual town hall meetings
- Thought Leadership Events
- Learning & Development
- Stakeholder Engagement
- Webinar Provider
Webcasting Benefits
We not only deliver dynamic virtual events, but also provide the tools you need to measure the success of each one. Whether you are a marketing professional looking to develop and nurture leads, a communications professional looking to reach employees worldwide or a human resources professional trying to and a way to train employees in a dynamic fashion, eMotion Picture Studios offers the tools to get the job done.
Webcasts are proven to be four to seven times more effective than text and photos, and are one of the best ways to increase uptake and results. Think about it: as a busy executive, do you prefer reading reams of type, or sitting back and watching as a speaker paints a picture with words?
State of the Art Analytics and Reporting
The graphics below outline the ability to understand, not just in real time but post-event, who you were able to reach and how engaged they were. From comprehensive post-event reports to graphics-rich monitoring tools, you’ll have all of the information you’ll need to gauge the effectiveness of your communications and plan for ways to improve the next time out.
Reporting Features
Custom Reports
Each Webcast Center report can be viewed in HTML or downloaded as a CSV. You also have the option to run custom filters on your report data to drill down on speci fic demographics of your audience.
Interactions Reporting
Track all questions submitted by viewers, polls responded to and survey responses.
Event Details Report
Provides you with easy to access event statistics such as Live Viewers, Archive viewers and no shows as well as referral tracking, average viewer duration and interactions overview.
Referral Tracking
Track which of your communications channel drove the most registrations and viewership.
Data Authenticity
Using the Manage Registrants feature you can easily delete testing data to improve the authenticity of your data.
Google Analytics Reporting
Track page views, abandonment rate, geo-tracking and even entrance paths allowing you to see if your event has been given a boost by promotion on a social network site or other web source.
