I’m especially proud of the video project we did for DriCore. This project allowed us to utilize the wide range of skills of eMotion personnel. We acted as an agency for this project.  Here’s how.

We began by designing and overseeing the construction of a set.  The set was designed to be a basement typical for a DRIcore installation. And using different lighting techniques we were able to use the basement set to look as though shooting occurred in numerous basements. Convincingly enough, 90% of the basement shots in the video happened on the second floor of our production studio, where we had built the DriCore set.

We worked closely with DriCore on script development. Next we held casting calls. We submitted a breakdown of the project to a leading talent database service in Toronto to conduct online screening and invited 50+ actors to our studio for casting auditions. We captured the actors’ auditions into our editing software for further review. After two days of casting we narrowed the selection down to ten actors. We created a DVD of the ten finalists for the client to review. DriCore narrowed it down further and we hosted a callback with the actors and client for the final selection. Kevin Wilson and Anita de Yonge were selected to represent DriCore in the Home Owner videos.

Next we scheduled shooting. There were two phases to shooting. Phase one was studio shots.  Phase two involved cutaway shots in real basements of real installs. We then captured testimonials of clients and contractors.

The next step was to edit the project. We have a unique method of editing. We take portable editing suites to the clients’ location and edit on site. This allows for ongoing communication between client and editor for faster reviews and approvals.  The final step was to prepare the finished video for outputs. In this case we created broadcast outputs for television, DVDs for tradeshows, interactive Flash CD-ROMs for computer play and web delivery.

DriCore was ecstatic with the quality and value we provided. They hired us to do it again in French and Spanish.

We’ve always had the confidence that we could run a project like an agency because our employees have had years of experience with all the aspects involved.  It’s nice to have completed a successful project like DriCore. eMotion  Picture Studios truly is a one stop shop.